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Will talks between Apple and Samsung actually work?

Apple and Samsung are due to meet in May to discuss the possibility of coming to an agreement over their ongoing legal dispute.

This year had been shaping up for a global showdown between the biggest heavyweights in the tech world, with Apple and Samsung doing battle in courtrooms around the world.

But that could be averted, in the US at least, if talks between the CEOs of each company go well. Apple CEO Tim Cook is due to meet Samsung boss Gee-Sung Choi in the US on 21 May, but will it really bring the disputes to an end?

It’s worth noting that the idea for a discussion ahead of any court battle was not either company’s idea, but the result of a US court order.

The court-ordered settlement talks are part of an effort to see if a court battle can be avoided in the US. If talks fail, the trial will go ahead in July.

Apple and Samsung to end disputes?

Tim Cook has said that an out-of-court agreement between the two companies would be the best possible outcome.

“If we could get to some kind of arrangement where we could be assured that’s the case and a fair settlement on the stuff that’s occurred, I would highly prefer to settle versus battle,”

“But the key thing is that it’s very important that Apple not become the developer for the world. We need people to invent their own stuff.”

Gee-Sung Choi has yet to comment on the upcoming discussions, but an agreement rather than a lengthy and time-consuming court battle is surely a better outcome for Samsung too.

Both companies are incredibly stubborn when it comes to their products and patents – which is understandable. So even if these court-appointed talks go well, don’t expect that be the end of the matter by any means.


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