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Will BlackBerry win back business support with mobile conferencing 2.0?

Research In Motion (RIM), makers of BlackBerry phones, have today released a new app designed to make it easier for business callers to handle conference calling on the go.

The new free app upgrade, which is currently only available in North America, but is likely to make its way to Europe shortly, includes a number of enhancements, such as the ability to automatically turn an email thread into a conference call using the user’s conference bridge details.

“BlackBerry Mobile Conferencing is an essential app for anyone who sets up or joins conference calls,” said Tom Goguen, vice president, collaboration and social networking at Research In Motion.

“This latest version of BlackBerry Mobile Conferencing includes a number of enhancements such as the ability to turn any email thread into a conference call automatically, making it even easier for BlackBerry users to get things done.”

The app promises to make it easier for BlackBerry smartphone users to dial in to conference calls with a simple one-click “Join Now” prompt, as well as the ability to quickly reconnect if dropped from a conference call.

Other features on the new app include the ability to integrate the app with your BlackBerry Calendar. The app can detect conference call details from most popular conferencing systems on the market and supports BlackBerry smartphones running BlackBerry 5 OS or higher.

> BlackBerry Apps

Although nowhere near as popular as Apple’s offering, BlackBerry App World is growing in popularity.

Whether BlackBerry users enjoy apps for playing games in their spare time, to give them directions while on the go, or to provide fun and wacky solutions to everyday problems, 101 markets can now enjoy a wide range of applications for BlackBerry smartphone users.

BlackBerry vs Apple vs Samsung vs HTC

Following October’s system malfunction which caused BlackBerry handsets worldwide to stop receiving emails, texts and web browsing functionality for a number of days, BlackBerry has a long way to go to win back many a disgruntled business customer. The company built a strong reputation as a great business tool, particularly when it come to receiving email on the go – a reputation that has been severely damaged as a result of the outage.

Will the mobile conferencing 2.0 app restore their business prestige? It can’t hurt, but with competition in apps and smartphone technology as fierce as ever, and new innovations coming out virtually every week, BlackBerry will certainly need to offer business customers far more innovation and choice if it wants to remain their number one mobile choice.


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