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Why is the new FIFA Street so popular?

Move over Wembley, the street is where it’s at this week as skilful footy game FIFA Street bursts on to the gaming scene.

The flagging franchise has been given a reboot by EA Sports and returns in all its silky, stylish, five-a-side fashion.

FIFA Street has seen unprecedented sales in its first week of release that not even EA could have predicted. The title has burst on to the UK gaming chart, immediately taking the top spot in the UK All-Format Gaming Chart.

The new title has smashed the sales records set by its predecessors in the Street franchise, thanks to some relentless marketing by EA Sports.

Strong performance by EA

FIFA Street’s high entry rounds of a very successful period for EA – it is the third consecutive title to go in straight at number one for the games developer.

EA Street follows the excellent snowboarding title SSX and the action RPG Mass Effect 3 in scoring instant chart-topping success.

SSX and Mass Effect 3 currently sit at third and second respectively, with FIFA 12 taking the fourth spot. This marks another achievement for EA – having a monopoly over the top four.

The last time EA managed that was back in 2003, when FIFA 04, The Lord Of The Rings: Return Of The King, Medal Of Honour: Rising Sun and Need For Speed: Underground completed the top four.

Why is the new FIFA Street so popular?

It’s fair to say that previous editions of the Street franchise received less-than-amazing praise, with fans and critics alike getting bored far too easily.

A title based pretty much on skills alone is never going to be as immersive as the fully-blown FIFA offerings, but this time around EA has done what it can to add depth to the game.

The graphics are fantastic, and much more realistic than previous cartoon-like visuals. But it is the extra game modes that really appeal, and will keep gamers happy for at least a few hours longer than in the past.