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What a Tweet! Twitter reports 10 million UK users

As one of the fastest growing social networking sites, Twitter has revealed further signs of its success by announcing it now have a staggering 10 million active users in the UK.

Considering the number of worldwide users stands at around 140 million, this makes the UK a major contributor to the site’s success. Some reports even suggest this gives the UK the fourth highest number of Twitter users anywhere in the world.

Trick or Tweet?

While its popularity cannot be challenged, as millions log on regularly and high profile celebrities such as Stephen Fry and Holly Willoughby gain vast numbers of followers (4.3 million and 2.3 million respectively), the purpose and use of Twitter can be questioned.

Celebrities and public figures have fallen foul of the site in the past, as tweets undermined super-injunctions or caused controversy over censorship. Accusations that the site incited last year’s London riots were also made, although the charge was later refuted.

On the other hand, well-placed tweets have saved companies from closure by increasing business, and many charities and organisations have reported a boost in interest by promoting themselves online.

Active Vs Inactive

But while the number of active users is high, the number of inactive accounts is also huge. More than 380 million users created a Twitter profile since the beginning of the year, but two thirds of these accounts are claimed to be silent.

Of those with a voice, a large number are interested in sharing content as over half (60 per cent) post pictures and other content. To put this into context, just 1 per cent of YouTube’s millions of users post video content.

Even the way in which the site is accessed is changing, with the vast majority of Brits relying on their smartphones. As much as 80 per cent of users in the UK used this form of connection to post; vastly higher than the global average of 55 per cent.

Friend or Foe?

Whether or not you are a fan of the social networking site which limits your ramblings to just 140 characters (due to its connection with text messaging), the likelihood of Twitter falling from grace anytime soon is unlikely. That means there is only one question left to ask: where will it go next?