Here in the tech world, we spend an awful lot of time waiting for things. While there are plenty of products out there to be marvelled at, we can’t help but look ahead to the next thing.
So companies have a lot to live up to when it comes to a launch. There is always endless speculation, plenty of debate and an ever-swelling hype.
It’s a lot of pressure on the big companies to deliver. The most recent (and the biggest) launch was the PS Vita – the latest handheld console from Sony.
After its initial release in Japan last year, the gaming world waited with baited breath for the Vita. So did Sony live up to the expectation?
Sony PS Vita teasers
When the Vita was released last week, there were quite a few people who had already tried their hand at it in some way or another.
The handheld was on display in select video game stores around the country, and there was the PS Vita tour that visited different cities ahead of the launch.
These marketing ploys are of course nothing new, but Sony pulled them off superbly and showed people exactly what the Vita is capable of.
Sony PS Vita launch titles
One way to ensure a launch is successful is to give customers as many reasons as possible to buy the product. And Sony did just this with the vast array of games immediately available for the Vita.
There was something for pretty much everyone, from sports games to shoot’em ups, mini-game collections to some very sleek driving games.
And judging from the early signs, the launch has worked perfectly for Sony. Uncharted and FIFA Football are both sitting at the top of the UK gaming chart, with WipEout 2048 and Rayman Origins not far behind.
We haven’t had any Vita sales figures from Sony just yet, but with a launch like that, strong sales are all but guaranteed.