Twitter has gone and done a Facebook on us by updating and dramatically changing the look and feel of the website.
So far there has not been the barrage of whining and moaning that comes with every tiny change Facebook makes to its interface.
This is probably because the new-look Twitter is an improvement on the old design, and the new features add to the experience. As Twitter aims to attract more people and businesses to the site, they have gone for simplicity and aesthetics.
Twitter currently has around 100 million active users. Not bad, but when you see that Facebook is closing in on the billion-user mark, it is no wonder that Twitter wants more followers.
So gone are the cluttered pages and dark design, replaced by a sleek, simple design that is much more light and airy.
Old-hands may be a little put off by the rearranging of the homepage, but the navigation is basically the same. And where it might have taken a couple of sessions to get used to how Twitter works, noobs will now be able to pick it up much quicker.
And the homepage now has a much larger space for viewing Tweets, presumably to make the most of embedded pictures and videos.
This feature is also on the Me page (formerly your profile page), and lets you view content in a much more straightforward way.
Another interesting new feature is the Discover tab. This is basically the ‘Activity’ function version 2.0, and will show you a stream of Tweets and content that Twitter thinks match your interests.
The new look is a decent effort by Twitter to make the site more accessible and become a real challenger to Facebook.
With the sleek look and simple usability, there has never been a better time to start tweeting.