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TomTom Embrace New Direction with Android App Preview

Ahead of a scheduled October release, TomTom have previewed their latest navigational application for smartphone users – this time targeting users of the popular Android OS.

Debuting the system at the 2012 IFA held in Berlin, the company has labelled the move as a “significant milestone” which represents their commitment to providing accurate directions to consumers over a range of different platforms.

TomTom mobile applications are already available on other platforms, with their iOS app for iPhones and other Apple devices proving particularly popular.

Many of these applications have even benefited from upgrades and further enhancements, with character voices from hit TV comedy The Simpsons joining TomTom’s extensive vocal line-up in the TomTom iPhone app.

Android app: what’s included?

The most recent mobile application launched by TomTom contains much of the same features as previous offerings. The same high quality directions, map detailing and traffic information will be combined in the application which is aimed at simultaneously improving road safety and driver navigation.

The app will feature the brands widely recognised on-board maps with their HD Traffic and IQ Routes services also included.

Other releases

In addition to their new app, TomTom have also been making headlines with their range of in-car handset cradles and hands-free kits. These devices are intended to improve driver comfort whilst also tackling the number of road accidents caused by distracted drivers.

TomTom have publicly named road safety as one of their biggest focuses. Considering that recent research has revealed a ringing phone can distract drivers for as long as seven seconds, it seems only natural that they would seek ways to transform this potential distraction into a vital tool.

Some of its latest cradles and in-car kits are also expected to be exhibited at the 2012 IFA, giving motorists plenty of new tech to get their hands on.

Of course, it is not just TomTom who have made headlines with their IFA exhibitions as leaked information concerning other products and brands have also caught public attention.

Notable examples include the leaked images of the Sony Xperia J and rumours that the highly anticipated Sony Xperia Tablet would be unveiled at the event alongside the aforementioned smartphone.

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