Think last Monday was Cyber Monday? Well, there’s a new Monday on the scene coming to take the Cyber crown.
New research has suggested this Monday, 5 December, will be the true Cyber Monday.
Online traffic to UK retail sites is set to hit 85 million hits, out-stripping the 83 million hits we saw on the original Cyber Monday last week.
The festive season is well and truly upon us, and pre-Christmas online orders have surpassed all expectations, as people scramble to get the best deals on smartphones, mp3s and gadgets.
Online data analyst Experian Hitwise says that UK retail traffic has been growing steadily since so-called Mega Monday on 21 November.
At the time this was the biggest online shopping day of the year, with retail visits topping the 75 million mark.
And the great British public show no sign of abating, with Monday 28 November seeing traffic numbers of 83 million.
The American shopping phenomenon Black Friday failed to make a significant impact here in the UK, with UK retails seeing around 73 million hits.
Still quite impressive really, but the standard has been set high this year. In 2010, Cyber Monday (on 6 December) saw 72 million visits to online retailers, a figure that has already been eclipsed.
Despite the lack of cold weather, it seems more and more of us opting to stay at home and do our Christmas shopping online. It is estimated that we will spend 350 million hours shopping online, that’s an average of almost nine hours per person!
There will also be a whopping 2.1 billion visits to retail websites over the course of December, breaking all previous records.
This has not gone unnoticed by the retailers themselves, with many offering huge savings on a range of gifts.
If you are wondering where to start, check out Pluggedin’s guide to the top five things to buy on cyber Monday.