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Apple named coolest UK brand, but can it undo Maps damage?

Apple has been named as the coolest brand in the UK knocking Aston Martin off the top spot, but a series of holes in the new Maps app could threaten Apple’s global standing if not corrected soon.

 
Apple asking for patience as Maps for iOS 6 gets scathing reaction

As Apple rolls out its own mapping app, to less than enthusiastic reviews and user response, an Apple spokeswoman urges for patience saying it’ll get better with time and more users…

 

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