Apple Event Roundup - 10 Things We Learned From Apple’s iPad Mini Launch BassBuds High Performance In-Ear Headphones with Mic/MP3 Controller We Review Dishonored, One of the Must Have Games for 2012 Here's 10 Reasons Why You Should Consider Buying a Washer Dryer
Tablet Talk: Who can Challenge the iPad 3?

Tablets. Talk of them a decade ago would have conjured images of hangover remedies, hyper-active teens or lost weekends. In 2012 however, the word is synonymous with the latest advancements in the field of personal computing.

Market leaders Apple will soon unveil their iPad 3 to an expectant public. Analysts estimate Apple’s current share of the tablet market to be 58%, down from 68% the previous year. Can we expect any serious challengers to Apple’s hegemony in 2012?

According to recent figures, only around 8% of UK adults own a tablet device, so there’s certainly potential for market growth. As the success of Amazon’s Kindle Fire has shown, Apple already have some serious competition within the burgeoning tablet market. With a series of Android-equipped tablet devices due for release later this year, the competition is only going to get tougher. Three examples previewed at CES 2012 promise to give the iPad a run for its money in terms of aesthetics and performance.

Tablet Wars

The Lenovo IdeaPad S2 is a minimalist tablet that features its own detachable keyboard dock. This serves to double battery life to an impressive 20 hours. The Asus Eee Pad Transformer Prime, meanwhile, comes out swinging with its trailblazing quad-core processor, the first tablet to boast such power. The Transformer Prime name will undoubtedly appeal to a generation of nostalgic thirty-somethings - if they are allowed to use it upon launch that is.

Finally, the Toshiba Excite X10 is slim in a manner that would make most catwalk models jealous. Weighing in at 535g and just 7.7mm “thick”, it features Gorilla Glass, wide-angle HD display and a host of other nifty features.

Android v Apple

These three new tablets are being hailed as worthy contenders, but will they nick a sizeable share of Apple’s pie? They’re certainly going to have their work cut out. The iPad benefits from a strong brand identity and rave reviews. What’s more, Apple have dedicated stores with expert sales and service teams, unlike the various Android offerings. The most popular Android tablet is currently the Kindle Fire, which is sold by a respected online brand with a global reputation. The Kindle Fire was also a “loss leader”, with Amazon’s shortfall being recovered through follow-up sales. Like Apple’s OS, the Fire’s take on Android’s Gingerbread operating system is simple, and optimised for purchasing and playing. Forthcoming Android tablets, such as the Lenovo IdeaPad S2, will be trading largely on their superior specs and – dare we say – anti-Apple sentiments.

Will the more sophisticated Android tablets be able to make in-roads into Apple’s market? This will largely hinge on whether the public are swayed by the perceived benefits of the IdeaPad and its ilk. Market experts Strategy Analytics have identified “nagging concerns about fragmentation of Android’s operating system, user-interface and app store ecosystem” as significant problems facing Android devices. The dominance of the iPhone 4S in the smartphone market suggests that the iPad 3 will be largely resistant to most challengers beyond Amazon’s large-screened Kindle, rumoured to be coming in mid-2012. In the current tablet market, brand recognition still counts for a lot.


Warning: Invalid argument supplied for foreach() in /var/sites/p/pluggedin.co.uk/public_html/wp-content/themes/magazeen/single.php on line 196

Buy products from Comet.co.uk


advertisement