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Tablet and eReader Market Booms

The media tablet market has hit the ground running, as latest figures show the market grew by 45.1 percent in the third quarter of 2010.

eReaders are also showing similar signs of popularity worldwide, as shipments increased to 2.7 million units in this same period, representing a 40 percent growth over the second quarter of last year.

The IDC Worldwide Quarterly Media Tablet and eReader Tracker projects 2010 saw nearly 17 million media tablets shipped worldwide.

IDC experts predict 44.6 million media tablet units to be shipped in 2011, while 2012 should see worldwide shipments of 70.8 million units.

It is expected that growth in 2011 and beyond will be driven by devices introduced on the Android market and other operating systems producing greater competition for Apple’s iPad.

“The media tablet market’s rapid evolution will continue to accelerate in 4Q10 and beyond with new product and service introductions,” commented Susan Kevorkian, Mobile Connected Devices research director.

Apple is so far untouchable in the tablet market, leading the tablet market shipments in 2010 with nearly 4.2 million units in the third quarter alone, with an 87.4 percent share worldwide.

They also recently announced 10 billion of their Apps have been downloaded for the Apple range, with more than 160 million iPhone, iPod touch and iPad users across the globe downloading them globally.

Samsung’s introduction of its Galaxy Tab was the first to be powered by Android, with high growth in the Android media market expected in 2011 with the introduction of Motorola’s Xoom and the RIM BlackBerry PlayBook.

Concerning eReaders, Amazon was the market leader for the quarter selling 41.5 percent of the total sold.

IDC states devices are classed as media tablets if they have a colour display, are larger than 5 inches and smaller than 14 inches.  They run on lightweight operating systems such as Apple’s iOS and Google’s Android OS and can be based on either x86 or ARM processors.