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SXSW Interactive – What You Need To Know

There was a time when the South by Southwest festival was all about music, music, music. That is still the case, but there is so much more on offer at the Texas festival these days.

We’re talking of course about South by Southwest Interactive, the technology arm of the festival that precedes the music.

SXSW Interactive has been running for nearly as long as the music festival, and is celebrating its 19th birthday this year. So what do you need to know about SXSW Interactive?

SXSW Interactive

The tech event has been taking place over the weekend, and comes to an end on 13 March. It is the place to go to see cutting edge technology, presentations from some of the biggest names in the industry, and showcases of some of the best websites, video games and start-up ideas that the industry has to offer.

With the festivities now drawing to a close for another year, it’s time to look back and see what captured conference-goers’ imaginations this year.

SXSW Technology Innovations

Apps have become big business these days, and there is no better place to gage the popularity of an app than at SXWS Interactive.

One of the biggest this year was Highlight – an app linked to Facebook that lets you broadcast parts of your profile to other users in your immediate vicinity.

The app also tells you when your Facebook friends are nearby. Location-based apps are yet to really take off commercially, but Highlight could be the one to buck the trend.

SXSW ScreenBurn

Another popular aspect of SXSW Interactive is ScreenBurn – the gaming part of the festival that has gamers flocking in their thousands.

With meet and greets with big names in the games industry, presentations, and pro gaming tournaments, ScreenBurn has everything a gamer could possibly want.

SXSW Interactive is almost over for this year. But fear not, it will be back even bigger and better next year. So book your tickets!


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