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Spotify reach 2.5 million paying subscribers

Music streaming service Spotify has passed the 2.5 million mark for paying subscribers, having expanded into the US market over the summer.

Passing the 2.5 million milestone is a huge achievement for the online music service, which only had 1 million paying subscribers in March this year.

But launches in Denmark, Belgium, Switzerland and Austria in September have boosted users of the site and sent its subscriptions soaring.

Subscribers pay £9.99 a month to have unlimited access to over 15 million songs that are streamed over the internet, or downloaded to smartphones.

Following launches across Europe, and the long-awaited US launch, Spotify is now available in 12 countries around the world. The music service has seen its sales increase from £11.32 million in 2009 to £63.16 million last year, two thirds of which came from subscriptions.

A statement released on Spotify’s blog yesterday said: “Yes, we’re excited to announce that we’ve now welcomed 2.5 million paying subscribers to the service. So we’d like to say a big thank you to all our subscribers, new and old. Keep spreading the good news about Spotify!”

Other reasons for the subscription boom include a partnership with Facebook. The link with the social networking site gives a real time feed of what users are listening to, sharing song choices with their friends. Other initiatives with telecoms companies such as Virgin Media have also boosted the site’s numbers.

But Spotify is still keen to convert more people from its free service on to a subscription. The music service has limited the amount of music available to free users, capping usage at 10 hours per month.

Spotify Moving in to New Regions

As Spotify grows and expands to new regions, it is expected to branch out into new areas. A press conference has been announced for 30 November, where Spotify has said it will unveil an ‘exciting new direction’

Tech analysts have been speculating over what the announcement will be, with suggestions ranging from a film streaming service to its own mp3 store.