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Sony gets sales boost from PS Vita

The PS Vita, Sony’s new handheld console, has been on something of a rollercoaster sales ride since being released in Japan on 17th December last year.

Everyone in the tech world has been keeping a close eye on sales of the much-hyped handheld in the gaming and gadget capital of the world.

Sales in Japan can’t be used to make an entirely accurate prediction of worldwide success, but if something doesn’t do well there then manufacturers get a little hot under the collar.

Solid start for PS Vita

And Sony has been taken on a bit of an emotional rollercoaster so far. First of all, there were solid initial sales. In its first two days on release, the PS Vita shifted just over 300,000 units.

This was roughly in-line with what Sony had predicted, although the fact that it had made 700,000 units available shows it had been hoping for slightly more.

Nonetheless, there was no cause for concern. But then we got another update after two weeks, as reports came in that the PS Vita had seen an unbelievable drop in sales of 78%.

Sony only managed sales of 78,000 in the Vita’s second week – less than its first handheld, the PSP, and much less than its closest rival – the Nintendo 3DS.

PS Vita back on track

But Sony shareholders everywhere, rejoice! It seems as though sales are back on track, with the PS Vita finally passing the half a million mark in the run-up to Christmas.

In an official statement, Sony said: “The PSP platform continued its growth, attracting a broader range of users with its enhanced line-up of software titles from 3rd party developers and publishers as well as from Sony Computer Entertainment.”

It will be welcome news for the technology giant, which is busy gearing up for the Vita’s European and US release on 22nd February.


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