Apple Event Roundup - 10 Things We Learned From Apple’s iPad Mini Launch BassBuds High Performance In-Ear Headphones with Mic/MP3 Controller We Review Dishonored, One of the Must Have Games for 2012 Here's 10 Reasons Why You Should Consider Buying a Washer Dryer
Smartphone Popularity Grows with Travellers

New figures show that travellers are increasingly using their mobile phones to access travel information, with a fifty per cent increase from 2010.

Accessing travel information via a mobile device when on holiday - be it to check train times, look up tourist attractions or even to find a hotel – has doubled in the last year, according to a global survey of 1700 people carried out by digital travel content specialists, Frommer’s Unlimited.

In 2010 just 27 per cent of respondents said that they liked to access information via their mobile, but this has now jumped up to 52 per cent of respondents.

What do people look for on their phones when travelling?

According to the results the most important information people search for are attractions, restaurants and shops via a map. Other items searched for include local language phrases, local offers and itineraries for walking tours. Currency converters are also popular.

As you’d expect it’s the 18 – 34 year old age group who do the most travel searches using their phone.

“The rise of the smart phone and the launch of the iPad since our last survey have clearly led to a more prominent demand for mobile content,” said Giles Longhurst, Frommer’s Unlimited director Europe, Middle East and Africa.

“Consumers are expecting instant, sophisticated travel content and, more often than not, they are relying on this content to guide them through an unknown destination.”

Digital Content Demand Grows for Travellers

The survey also revealed that travellers are increasingly more reliant on digital content when it comes to booking and planning their journeys.

As many as 77 per cent of respondents look for destination information online when booking flights and hotel accommodation, whereas in 2010 this accounted for 48 per cent.

Is the ability to use your phone easily abroad, downloading relevant Apps and a good battery life (in case you forget the charger/adaptor) an important part of the decision making process for you when it comes to choosing your mobile phone?


advertisement