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Samsung to carry Google TV 2.0

Samsung, the world’s leading flat panel TV manufacturer, is set to announce a new smart TV using the latest version of Google TV.

The internet search giant recently introduced Google TV 2.0, with Samsung expected to launch a smart TV using the platform sometime in early 2012.

Smart TVs allow you to use apps, access on-demand services, and browse the internet all while watching TV at the same time.

Shaky start

Some might say Samsung are making a risky move, given the problems the first version of Google TV has had. Launched in 2010, Google TV 1.0 had Sony and Logitech as partners.

Neither partnership was particularly successful when it came to sales, with users complaining of a miss-matched interface and a lack of content, not to mention the ridiculously high price.

The Logitech Revue set top box, using Google TV 1.0, was advertised as media hub for the living room; a TV, computer and smartphone all in one. Launched in time for Christmas 2010, it was such a failure that the manufacturer has more than halved its prices in a bid to shift them.

Speaking to journalists, Logitech CEO Guerrino De Luca described the move as a “mistake of implementation of a gigantic nature.”

Improved system

Not a great start, but Google has learned its lesson. The user complaints have been taken on board, with Google using the Honeycomb Android operating system to simplify things. Unlike the first Google TV, navigating around the system is so obvious your Gran could do it, all at lightning speeds.

And the collaboration with Samsung is certainly a good move, given the success the two companies have had together in the smartphone market.

There is no leading force in the smart TV market at the moment, so Google will be hoping to establish some dominance with the collaboration. It is also good news for Samsung, who have seen TV sales fall as a result of the economic slowdown.


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