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Samsung Olympic Torch Relay Launched by Beckham

David Beckham has helped launch the Samsung Olympic Visual Identity System, which will be used on all London 2012 campaigns and advertising.

The Samsung Olympic logo for London 2012

The logo will represent Samsung as the official Olympic sponsor including its sponsorship of the Torch Relay where it is a Presenting Partner.

Award winning London based artist Kate Moross designed the Samsung Olympic Visual Identity System (SOIVS), exclusively for Samsung.

According to Samsung, the logo has been designed to interpret an open invitation with the public to match their marketing slogan ‘Everyone’s Olympic Games’.

David Beckham, who helped the country secure the Olympics 2012, also announced the first nomination for a bearer of the Olympic Flame.

Gabriella Roseje, an 18 year old from Bermondsey, was recognised for using her sporting talent to help young people from disadvantaged backgrounds.

Samsung will be travelling to the UK in 2012 and when they do, it is their aim to select more nominees to carry the Olympic Flame.

1,360 people will eventually be selected to carry the Torch on the 8,000 mile around Britain starting on May 18th, 2012.

“Gabriella is a perfect example of the kind of qualities we are looking for in a person to run with the Olympic Flame,” said Beckham, during the launch at East Wintergarden, Canary Wharf.

“I’m proud to nominate her as Samsung’s first Olympic Torchbearer.”

Samsung: Olympics Sponsor

Samsung became an official sponsor when it joined the TOP Programme in 1997 with its wireless and telecommunications equipment.

Its equipment will help to support the operations for staging the Olympic Games and Samsung have also recently designed a mobile phone for the event next year, which will enable hand-set users to make contactless payments with their phone.

The Samsung Olympic and Paralympics Games mobile phone uses Visa technology to enable users to make purchases at over 60,000 locations in London, The Telegraph reported.


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