The Galaxy S3, the latest smartphone from Samsung, has finally gone in sale in the UK, Europe, and parts of the Middle East.
The device has hit the shops in 28 countries across the continent and Middle East. In Berlin, the S3’s release caused an Apple-style furore.
Customers began queuing on Monday night in anticipation of the S3’s release, hoping to be amongst the first to get their hands on the device.
The Galaxy S3 is the follow-up to the hugely successful S2, which was released last year to critical acclaim and bumper sales. So can the S3 be as successful?
Samsung Galaxy S3 vs Galaxy S2
The Galaxy S2 was integral in helping Samsung to knock Apple of its perch as the world’s top smartphone manufacturer.
It is a performance that will certainly take some beating. But if there’s any phone that can do it, it’s the Galaxy S3. The sleek, stylish device is as powerful inside as it is good looking outside.
It was reported recently that the S3 had racked up nine million worldwide pre-orders, as people rush to be the first to own this next-gen device. However, it is unclear whether the figure is made up of mainly carriers or direct customers.
“In the two years that we’ve been offering pre-orders, it’s the most pre-ordered Android device we’ve had in our lineup,” a spokesman for Vodafone UK said.
“It’s on track to meet, if not exceed, the level of pre-orders we expected by the time it actually launches.”
Can the Galaxy S3 be more successful?
The Galaxy S2 will certainly take some beating, but Samsung has given the S3 the best possible start. The impressive specs and extensive marketing campaigns make the device hard to ignore.
And with the Olympics just around the corner, of which the S3 is the official device, sales are surely going to go from strength to strength.