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Sales Boom as Apple is ‘Firing on all Cylinders’

Steve Jobs looks set to have a great Easter after Apple have announced figures that show iPhone sales increased by more than 100 per cent in the first three months of the year.

The figures are impressive: 83 per cent revenue growth, 95 per cent profit growth and iPhone sales growth of 113 per cent.

No wonder that Steve Jobs can truly say that Apple is “firing on all cylinders.”

Based on continual innovation Apple is undoubtedly the must-have brand for technology fans, and, rest easy, this doesn’t look like changing any time soon.

“We will continue to innovate on all fronts throughout the remainder of the year,” adds Steve Jobs.

Apple Profits Increase

Apple posted record second quarter revenue of $24.67 billion and record second quarter net profit of $5.99 billion. These results compare to revenue of $13.50 billion and net quarterly profit of $3.07 billion at the same time last year. 59 percent of all revenue generated by Apple during the first quarter of the year were from international sales.

In terms of what product sold what, there are some obvious winners and some surprising losers in the Apple stable of products.

Apple sold 3.76 million Macs during this time period, a 28 percent unit increase on the same time last year. The big winner in terms of increased sales, as you would expect following the launch of the latest model, was the iPhone. The Company sold 18.65 million iPhones, a 113 percent unit growth over last year’s sales figures.

4.69 million iPads were sold during this period too, showing that the global appetite for tablet computers continue to grow. However, perhaps as a result of smartphones and tablets becoming more commonly used, Apple did see a 17 per cent decline in sales of iPods from the same time last year. That said, Apple still managed to shift 9.02 million of them in three months!


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