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PURE launch new cloud-based music service

PURE Music is the latest storm to sweep the cloud based media world. It’s a new on demand service, which gives you instant access to millions of tracks for a monthly subscription.

The all singing, all dancing new service will join the ranks amongst other cloud-service operators such as Apple, Amazon and many more.

PURE Music, which will be available in the UK from December, allows users to play individual tracks or albums across multiple media devices.  From PCs to Macs as well as smartphones and iPhones, users can connect to the PURE Lounge app or the PURE Lounge website and access thousands of songs.

Pure Lounge online music service

Building on what many music streaming websites have already achieved, PURE Lounge will display a range of various artists and songs when searching for tracks or musicians. This includes back catalogues, similar artists, and recommendations.

The sleek looking website allows you to organise tracks or albums by dragging and dropping them into playlists, which are then available across all your music playing devices. You can also, much like Spotify, share your playlist on Facebook for all your ‘friends’ to enjoy. Users can also share their playlists on Twitter, Digg, Google bookmarks, Delicious as well as via email.

The PURE Tag feature allows users to identify radio and on-demand tracks on your radio player within the Lounge and bookmark them for easy access.  This is also available across a range of media devices, should users subscribe.  Once a track has been tagged, users will be given the option to purchase it there and then.  The Lounge store can also be used to purchase music.

The PURE Lounge iPhone and Android app will be free to download so that music lovers can listen to their favourite tracks on the go, provided that the device is connected to the internet.

One of the benefits of the PURE Lounge is that users can listen to thousands of live radio shows, on-demand programmes such as podcasts and ambient noise for free.  These include local, national and international online radio stations.

It is also free to create a lounge account and then register media devices on the Lounge so they can be  synchronised.

PURE Music will be available in December in the UK.