This year’s boom in smartphone users shows no sign of letting up as we enter 2012, with Santa delivering millions of iPhones and Android devices to good girls and boys around the world.
In Britain, smartphones continue to enjoy their biggest year to date. Over 40% of all mobile users in the UK now own some kind of smartphone.
It is an impressive statistic, given that smartphones were in the minority this time last year. And the rise has been put down to the amount of new, cheaper smartphones that have entered the market.
Many of these use Google’s Android operating system, giving the search engine giant a strong hold on the market.
Android gets over 3 million activations
The smartphone revolution has helped Google endlessly, and earlier today Google’s senior vice president of mobile, Andy Rubin, tweeted that there had been over three million Android activations on Christmas Eve and Christmas Day.
Android had been averaging around 700,000 activations per day, with this surge down to people un-wrapping a brand new smartphone on Christmas Day.
But it wasn’t just Google that saw its operating system boom on Christmas Day. Apple was, of course, still generating huge sales in the run-up to Christmas.
Apple still dominating
According to figures released by analysts at Flurry, activations of both iOS and Android totalled 6.8 million on Christmas Day – up from 1.5 million for the first three weeks of December.
That’s an increase of a whopping 353%. The figures also show that people were not content with just activating their new smartphone, they were keen to get the latest apps.
Flurry’s statistics show that app downloads for both iOS and Android reached 242 million on Christmas Day, up from 108 million for the first three weeks of December.
And the use of the various app stores looks set to continue, with Flurry estimating that app downloads will pass the one billion mark before New Year’s Eve.