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Nokia Lumia 800 suffers poor Christmas sales

Nokia’s highly publicised return to the smartphone market has got off to a shaky start, according to the latest sales figures.

The Nokia Lumia 800 has failed to crack into the top ten Christmas sales, despite a raft of poster, TV and print advertising.

Unsurprisingly, it is Apple who is dominating the sales figures in the run-up to the big day, according to research company GfK.

Revealed in the Financial Times, GfK compiled sales figures of the four weeks leading up to 9th December, which show Apple’s various iPhone incarnations still rule the smartphone kingdom.

iPhone dominance

The iPhone 4S, iPhone 4 and iPhone 3GS, amongst others, account for 37% of smartphone sales. Apple’s smartphones have taken five of the 15 top spots.

Since its release in October, the iPhone 4S has been the dominant sales force. In the four weeks to 9th December, the iPhone 4S accounted for a quarter of all smartphone sales.

That is something that Nokia can only dream of at the moment, with figures showing that the Lumia 800 fared only marginally better than Nokia’s Touch and Type device.

But the Lumia 800 on went on sale half way through November, so a break into the top ten would have been incredibly impressive. But it is always going to struggle against the powerhouses of Samsung and Apple.

Samsung still can’t manage to take the top spot off Apple (and who knows if they ever will) but the mobile company can still be pleased with its performance. The Samsung Galaxy S II was the second best-selling phone in the first week of December.

Blackberry manufacturer RIM will also be pleased with the results, managing to score three of the top ten places in the first week of December. However, the Blackberry Bold 900 failed to make an appearance inside the top ten.


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