Nintendo have decided to follow suit with top rivals Microsoft and Sony by offering customers digital downloads of games the same day of release.
Analysts for the company hope that this push into the digital market will go some way in making up for woeful sales for Nintendo in the last fiscal year.
Not even the 3DS or the Wii could do much to help Nintendo as revenue slid 36.2 percent compared with the previous year. The company ended the year with around 647.6 billion yen compared with over 1 trillion yen the year before.
Super Mario Bros 2
The first game to be offered to Nintendo customers via the Nintendo eShop will be the new Super Mario Bros 2 game available for the 3DS in August. Going forward, the eShop will also offer games for the forthcoming tablet-sized Wii U console.
Nintendo’s president Satoru Iwata said that the company would:
“offer the software titles that Nintendo itself publishes in both packaged and digital download formats so that our consumers can choose the way to purchase them”.
Earlier this year, it was reported that Nintendo were selling the 3DS below cost in an attempt to attract new customers. This meant that they were taking a hit on every unit sold and combined with a strong Yen, the company were fighting a loosing battle to try and turn things around.
Despite this though, Nintendo remain confident in “the basic strategy of ‘Gaming Population Expansion’ by offering compelling products that anyone can enjoy, regardless of age, gender, or gaming experience.”