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New Nokia and Microsoft Partnership

With the iPhone and Android based smartphone dominating the market – Nokia and Microsoft have teamed up to compete with a Windows operating system.

Their goal is to create a new global mobile ecosystem, combining their services and designs to offer consumers, operators and developers unrivalled choice and opportunity.

Each company will focus on its core competencies, and work together to integrate key assets and create a completely new service, while all the while extending successful established products to new markets.

“Nokia and Microsoft will combine our strengths to deliver an ecosystem with unrivalled global reach and scale,” said Stephen Elop, Nokia President and CEO.

“It’s now a three-horse race.”

The Windows Phone is to become Nokia’s principal smartphone strategy, developing their imaging platforms further with this – of which Nokia is currently a market leader.

Nokia will also help bring Windows Phone to a larger range of price points, market segments and geographies, while collaborating with Microsoft on joint marketing initiatives to become a global success.

“Ecosystems thrive when fuelled by speed, innovation and scale,” added Steven Ballmer, Microsoft’s CEO.

Bing is to power Nokia’s search services, and Microsoft adCenter will provide search advertising services.

Nokia Maps will be a core part of Microsoft’s mapping services, with these being integrated with Microsoft’s Bing search engine and adCenter platform to create a unique local search experience.

Smartphone Competition

The partnership will see further competition to Apple’s iPhone range, and the various other Android based phones, with Windows providing consumers with more choice.

The collaboration for Nokia with the Windows 7 interface will provide a larger market for the Nokia phones to reach – especially in places of low credit card use.

There is no conformation yet as to when the first smartphone device produced by the partnership will be launched.


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