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Memory Stick Pro: New Sony Pro-HG Duo HX Memory Stick

Photographers and video makers will be excited by the launch of the new Sony Pro-HG Duo HX Memory Stick Pro, which promises super-fast data transfer speeds.

The new Memory Stick PRO-HG Duo HX has data transfer speeds of up to 50MB/second and is 1.6 times faster than the older model.

The new Sony memory card is available in capacities from 8GB to 32GB and has been designed to withstand a sustained burst of shooting with today’s high-resolution DSLR, SLT and interchangeable lens cameras.

And professional SD card fans take note: the new Sony Pro-HG is the fastest commercially available UHS-I SD cards when used with accompanying Sony devices.

The figures Sony trots out are impressive:

When used with the NEX-5 Sony ultra-compact camera, the card can capture 190 JPEG images in one minute via high-speed burst shooting mode. Well over the double rate of 80 images a minute using a standard Class 4 SD card.

With such high performance the memory card also performs well recording full HD and 3D movies, too. Sony claim that copying a 32GB AVCHD movie file to a PC can be completed in just 11 minutes: more than twice as quick as transfers using today’s fastest SDHC cards.

How did Sony get so good at making memory sticks? Well, Sony’s improvements came about following the design of a new HX Engine that enhances data transfer and error handling for more stable performance when it comes to reading and writing larger files. Sony are so confident in it’s power that it is backed by a 10 year warranty.

And if you get really worried (or lose a lot of data and have a panic attack!) registered users visiting use a file rescue functionality that promises a 90 per cent success rate in recovering damaged or deleted files.