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Loyalty to Apple dwindling among iPhone users

iPhone users are less likely to buy a handset from Apple than they were when the model first debuted in 2007, according to research by Strategy Analytics.

It found that 88% of US iPhone owners are likely to buy another Apple smartphone, down from 93% recorded in 2011.

In Western Europe, these figures are also down in a year-on-year comparison, falling from 88% in 2011 to a current figure of 75%.

According to Paul Brown, director at Strategy Analytics’ User Experience Practice, the drop in brand loyalty could be partly as a result of “negative press”. He said:

“There is no doubt that Apple is continuing its success in retaining existing user base while attracting new customers.”

“However, negative press prompted by a perceived lack of recent innovation by Apple has meant we are starting to see some growth in the number of previously highly loyal consumers who are now reconsidering whether or not they will purchase a new iPhone for their next device.”

Apple still at the top of its game?

Recently released figures reveal that Google’s Android OS increased its dominance over Apple’s iOS in the three months to 30 September.

While Android rose to a 67% share of the market, compared to 51% for the same period a year ago, iOS edged down to 16.5%.

However, analyst Michael Walkley from Canacord Genuity, argued that sales of the iPad Mini and the fourth generation iPad are to generate strong sales in 2012 and into 2013.

He forecasts that Apple will sell 193 million iPhones and 101.6 million iPads in 2013, putting it ahead of projected tablet sales for Amazon (10.7 million tablets) and Samsung (8.3 million tablets).

“With the impressive refresh of the 4th generation Retina iPad and launch of the iPad Mini earlier this week, we anticipate very strong holiday quarter iPad sales,”

As Christmas draws ever closer, it seems the battle lines have been drawn for big tech showdown in the coming weeks.

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