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LG want to focus on smartphones and pass on the tablet market

LG has confirmed it will not manufacture any more tablet PCs to compete with the Apple iPad or the newly-announced Microsoft Surface.

The South Korean company hasn’t exactly been a major player in the tablet market so far, and it doesn’t look like that will change anytime soon as the firm talks of putting aside new tablet development.

Instead, the manufacturer sees smartphones as a better use of its research and development budget.

An LG spokesperson said:

“We’ve decided to put all new tablet development on the back burner for the time being in order to focus on smartphones,”

The shift is understandable, after the luke warm reception to LG’s Optimus Pad launch last year, with an LTE model this year failing to drive sales.

Still, passing on tablets is a significant move for LG, given that the South Korean company is one of the world’s biggest electronics manufacturers, with its hand in laptops, TVs, home appliances, and of course, smartphones.

The great tablet race

While tablet adoption is on the rise, they still court a more niche audience than the universality of smartphones.

It seems that everyone has a smartphone these days, and as a result the market has proven to be more accepting of variety and competition than its larger keyboard-less cousin.

Only a select few tablets rise to mainstream acceptance, with Apple’s iPad leading the pack, while Android devices squabble over size, features, and compatibility.

Yesterday, Microsoft announced their new Surface tablet – its own entry into the tablet field that comes in both Windows 8 RT and full Windows 8 Pro flavors.

The latter of those is particularly interesting, as it tries to reach a new audience by further bluring the lines between a tablet and a laptop.

Other manufacturers are on board with their own Windows 8 tablets in the wings, but it’s unclear how much space the market will leave for them competing against Microsoft’s own device and its iPad-like suite of accessories.

LG added in its remarks that it “doesn’t see Surface competing with anything we’re focusing on at the moment,” which is to be expected if the firm isn’t focusing on tablets.

The tablet market can be an unforgiving place, and as the competition grows fiercer it’s likely that LG won’t be the last casualty we see there.

LG want to focus on smartphones and pass on the tablet market

 


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