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Kindle most searched-for Boxing Day item but Apple products still dominate

Christmas is now officially over, and many people have been making the most of arguably the best part of the festive season – the January sales.

Traditionally, the January sales started in, well, January. But these days the moment the clock strikes 12 on Christmas Day, people will only have bargains on their mind.

This year, the bargain hunting was more frenzied than ever. People were queuing throughout the night to grab the best of the bargains in high streets up and down the country.

But for those too hungover or full of turkey to venture out, online retailers were offering a raft of deals to rival anything on the high street.

And research has found that Boxing Day this year smashed all previous records for online shopping, with 92 million visits to online retailers.

According to online analyst Experian Hitwise, this was a 19.5% increase on Boxing Day last year. Britons spent a total of 13 million hours browsing retail websites in bid to bag a bargain, making Boxing Day the single biggest online shopping day ever.

And it was gadgets, smartphones and games consoles that dominated the online searches. Unsurprisingly, it was Apple who once again came out on top.

Apple products dominate

The tech giant saw four of its products make it into the top ten most searched-for products, with the iPod Touch, iPhone 4S and iPad 2 all making an appearance.

But the top spot was taken by the Amazon Kindle, as people took advantage of the discounted price of the e-reader.

“Boxing Day is traditionally the biggest retail day of the year, but this year it was massive with over 15 million more visits going to retail website than last year,” said James Murray, Marketing Research Analyst at Experian Hitwise.

“A lot of this is down to smart multi-channel marketing by the big retailers using TV, radio and the web to drive transaction volumes.”


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