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Is Apple’s Siri already dead?

The iPhone 4S has been yet another hugely successful device for Apple, selling in the millions since its release in the latter stages of last year.

After we all got over the initial disappointment of not seeing an iPhone 5, we started to enjoy the 4S. There’s no denying it’s a great smartphone.

One feature we all enjoyed using, for a while anyway, was Siri – the personal assistant built into the 4S that is designed to help us in our day-to-day lives.

But once we’d exhausted the funny responses that Apple had cleverly built into Siri, many of us realised the software can be pretty frustrating.

One 4S user in the US, Frank Fazio, has taken his grievance even further, and is suing Apple for what he claims are misleading adverts for the voice-activation software.

‘Misleading’ Siri adverts

We’ve all seen the ones he’s referring to – the typically cringe-worthy bore fests that we’ve come to expect from Apple’s unbelievably unimaginative ad makers.

They feature people casually asking Siri if the traffic is bad, or if they have many appointments today, or if their brother is nearby.

Fazio is claiming that the advert is completely unrepresentative of what Siri is actually capable of, claiming he has had nothing but trouble with the software.

“On many of Apple’s television advertisements, individuals are shown using Siri to make appointments, find restaurants, and even learn the guitar chords to classic rock songs or how to tie a tie,” the complaint says.

“In the commercials, all of these tasks are done with ease with the assistance of the iPhone 4S’s Siri feature, a represented functionality contrary to the actual operating results and performance of Siri.”

Is Siri dead?

It’ll be interesting to see how Fazio fares against the Apple’s big lawyers, but this could be a nail in Siri’s coffin. It seems that Apple is also unsure of the software, choosing only to include Voice Dictation on the new iPad.

So could this spell the end for Siri, before it’s even properly got off the ground? Unless Apple starts living up to its promises, it certainly could.


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