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iPhone 4S pre-orders hit 1 million in first day

Over one million iPhone 4S handsets were pre-ordered in the first 24 hours of availability, according to Apple.

Despite last week’s launch event proving somewhat underwhelming, the pre-orders have broken Apple’s previous record of 600,000 pre-orders in a day, held by the iPhone 4.

Phil Schiller, Apple’s senior VP of product marketing who introduced the iPhone 4S on stage at Infinite Loop, said, “We are blown away with the incredible customer response to iPhone 4S.”

S for success

“The first day pre-orders for iPhone 4S have been the most for any new product that Apple has ever launched,” he continued. “And we are thrilled that customers love iPhone 4S as much as we do.”

The long wait between the launch of the iPhone 4 and the announcement of the iPhone 4S has no doubt worked in Apple’s favour, as iOS fans held out for the newest hardware before upgrading.

Although the handset brings relatively minor improvements, like a faster, dual-core processor and improved camera, the headline feature of the iPhone 4S is Siri, a voice-activated personal assistant which will prove, Apple hopes, more than gimmick.

If you haven’t managed to get your pre-order in, you might want to get queuing down at your local Apple Store – the iPhone 4S goes on sale at 8am on Friday 14 October.

iPhone 4S pre-orders hit 1 million in first day