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HMV On Demand to face big competition from Netflix, LoveFilm, Google TV

Retailer HMV has announced plans to launch an on-demand film service.

In a partnership with FilmFlex, the high street retailer will be showcasing movies and entertainment content from Sony and Disney. The service will be imaginatively called hmvondemand.

The project ‘soft’ launched yesterday and allows customers to watch videos from 30 distributors on a PC or Mac. There is no tie up with set-top box providers such as BT Vision, Sky or Virgin.

Will HMV On Demand work?

HMV are coming fairly late to the game when it comes to on demand video streaming online. Many consumers may be put-off by the fact that you can only stream content to your computer, too, rather to a digital TV, too.

HMV face massive competition from the likes of Amazon owned LoveFilm, Tesco backed Blink-Box and YouTube’s on-Demand services. In addition, with the BBC iPlayer and other TV channel’s all running their own on-demand services, many consumers opt instead to use the free catch-up platforms.

Also, somewhat worryingly is the fact that Netflix is launching early next year in the UK.


The new Netflix service is very popular in the US and the launch in the UK will give British and Irish consumers the opportunity to watch unlimited TV shows and movies streaming instantly over the Internet to TVs and computers for one low monthly subscription price.

Unlike HMV, the service allows streaming on TVs, as well as on PCs, Macs and mobile tablets and phones.  In total, more than 700 devices are available that stream from Netflix, including the Xbox 360, Nintendo Wii and Sony PS3 consoles; as well as Blu-ray disc players, the iPhone, iPad and iPod Touch.

Google Smart TV

HMV may also face competition from Google, who are launching a new Smart TV in a partnership with Samsung sometime in early 2012. The smart TV allows users to use apps, access on-demand services, and browse the internet all while watching TV at the same time.