Google and Apple have been locked in an epic battle within the smartphone market for some time now, with the Android and iOS operating systems constantly trying to outdo each other.
Of course, Apple is used to having rivals. Its battles with manufacturing rival Samsung have been going on around the world for a long time, and show no sign of abating.
When it comes to the race for smartphone supremacy, Android enjoys a larger share of the market. However, Apple’s iPhone is a far more profitable product than Google’s OS – leaving Google with a bit of a headache.
The search engine giant is planning to change all that, with a move into manufacturing in the form of Google-branded devices which it plans to market heavily and sell directly.
As part of its assault on its US tech rival, Google is working on plans for a voice assistant to rival Apple’s Siri. So what do we know so far?
Google’s Siri rival
Plans for Google’s own Siri were announced earlier this year, in what was called ‘Project Majel’. Google has said it will be a highly sophisticated piece of software, promising to outdo Siri.
Of course, Android devices already have voice activation technology in the form of Voice Actions. But compared to Siri, it’s pretty basic and only works with specific commands.
Perhaps more importantly, Voice Actions doesn’t even talk back to you – a big part of making Siri a household name.
Google speeding up development
According to the Wall Street Journal, the new and improved technology will be a fully-fledged voice assistant, imaginatively called Google Assistant.
With Apple unveiling a new and improved Siri for iOS 6, the Wall Street Journal has said that Google is ramping up development of Assistant to bring it to market as soon as possible.
With Siri getting some much-needed improvements, Assistant might struggle to convince people to switch to Android. But then again, Google has a got track record of producing some very impressive technology. So watch this space!
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