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Google announces Android event – what will we see?

Google has sent press invites for an ‘Android event’ scheduled for Monday 29 October in New York, with some speculating that the event could be used to showcase the next Google Nexus handset.

Speculation about the handset has been rife and the strongest rumours have centred around an LG device – dubbed the LG Nexus 4 or LG Nexus G, though the search engine giant is also expected to announced a range of devices to mark the fifth anniversary of Android.

HTC could also be a possible contender as the HTC J Butterfly has recently been announced, a 5-inch handset with specs that would tie-in with rumours about a next generation Nexus device.

The fact that the invite strap line reads ‘The playground is open; could hint that Google is planning to bombard the market with multiple devices, which could also include a rumoured 32GB version of the popular Google Nexus 7 tablet.

Android event: What can we expect?

Google is also expected to reveal its next operating system, Android 4.2, expected to be given the name ‘Key Lime Pie’.

The event also comes just three days after the official launch of Windows 8 on October 26, and could be an attempt by Google to steal some of Microsoft’s limelight.

The search engine will also surely be hoping to divert attention away from Apple’s launch of the iPad Mini on Tuesday.

We’re certainly in for a busy few days in the tech world, as Google’s event is being hosted on the same date as the San Francisco launch for Windows Phone 8 on devices from Nokia, HTC and Samsung.

Will Android continue to dominate?

Choosing this launch date is a pretty sneaky tactic by Google, but one that’s hardly surprising. Android still dominates the smartphone market and Google will want to keep it that way.

Recent figures show that it took a staggering 68% share of the global smartphone market at the end of the second quarter, compared to the 17% share occupied by Apple’s iOS. And with some great new Nexus devices on the horizon, it looks like staying that way.

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