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Forget about Apple, Sony, HTC and Samsung: Asus Is the Most Innovative Tech Company Around

If you look beneath the surface of the technology landscape one company appears to be consistently releasing innovative products that challenge the mould and meet consumer demand. That company isn’t Apple, Sony, HTC or Samsung: it’s Asus.

The name Asus comes from the last four letters of Pegasus, the winged horse in Greek mythology that represents the inspiration of art and learning. The company’s website boasts that the company ‘embodies the strength, creative spirit and purity symbolized by this regal and agile mythical creature, soaring to new heights of quality and innovation with each product it introduces to the market.’

Never heard of them? Don’t agree? We select some recent Asus products that break the mould and are worthy of Apple-like plaudits.

The Asus Zenbook UX21

The Asus Zenbook UX21 is the first 11-inch ultrabook. It expands the lineup of the new breed of super light and thin laptops, which has been nurtured by Intel.

The Asus Zenbook UX21 brings the exceptional power of the Intel Ultrabook to the small form laptop market, making it a different proposition to any existing netbook. The Asus Zenbook UX21 matches the Apple MacBook Air in every respect. It’s just as well-built, made out of a single piece of aluminium, just as light and oozes the same head-turning style.

Asus Padfone

Another great recent innovation from the Asus team and something directly targeting iPad and smartphone owners annoyed at having to subscribe to separate 3G data plans is their new tablet-phone combo, the PadFone.

The new tablet combination appropriately named ‘PadFone’ combines phones and tablets. Using an Android smartphone device, the ‘fone’ part can dock into the tablet. The smartphone locks into the back of the tablet, which can be easily detached.

The device has an expanded battery life and extra cell included in the tablet.  The prototype version has a 10.1 inch tablet screen and the smartphone has a 4.3 inch screen. Certainly one to watch out for if you want a tablet/phone combo on a budget.

Asus Eee Pad Transformer Prime

The Transformer Prime is the follow-up to the original Eee Pad Transformer tablet, and when it comes to innovation continues to feature a keyboard dock to let you switch between laptop and tablet modes: other tablets tend to throw in the keyboard element as nothing more than a secondary after-thought. According to ASUS, the Prime is “blazing fast”, and boasts NVIDIA’s next-generation quad-core Tegra mobile chip – codenamed project Kal-El – to make multitasking and HD movies a “piece of cake”. It’s 8.3mm thick and the battery will last 14.5 hours.


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