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Facebook phone – Will we ever see it?

Facebook, the world’s largest social network by a large margin, is at something of a crossroads at the moment.

After floating on the stock market earlier this year, Facebook is under pressure to show how it can make money from its 900 million-odd users. The company’s first financial results since its IPO were unveiled recently, and while they were just about as expected, shares are still falling.

So we can expect a number of new initiatives in the coming months and years, as Facebook tries different money-making tactics.

Facebook phone

One such initiative is the Facebook phone, a branded smartphone that would be designed and built with the social network at the top of the agenda.

The rumours surrounding this interesting idea have been on-going for some time, even when Mr Facebook himself denies it.

Mark Zuckerberg, the company’s founder and CEO, has said that a Facebook phone “wouldn’t really make much sense” for the company to do.

“There are lots of things that you can build in other operating systems, as well, that aren’t really like building out a whole phone, which I think wouldn’t really make much sense for us to do,”

No truth to the rumours?

While this is a denial of sorts, many have pointed out that it wouldn’t necessarily be Facebook actually manufacturing the phone. The manufacturing could come courtesy of HTC, which has already launched a couple of devices with dedicated Facebook buttons.

So Facebook could leave the building up to HTC, and work on deep integration within the phone’s operating system.

But do we really need yet more integration? The Facebook app allows for plenty of social activity on the go, and sharing is increasingly being integrated into other parts of phones.

According to a recent survey, only around half of consumers would actually be interested in a Facebook phone. So even if it a device does launch, don’t expect to see many people using it.

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