Facebook, the world’s go-to social network, proved that is still on top of its game by revealing that it now has more than one billion active members.
The company appeared to be on shaky ground after its Initial Public Offering (IPO) in May, with shares falling to half their initial value by August.
Yet the brain child of Mark Zuckerberg has still managed to clock up an extra 100 million active members since April to push it past the one billion mark.
Other milestones achieved by the company include the fact that Facebook members have befriended each other 140.3 billion times, posted 1.13 trillion ‘likes’ and added 219 billion photos.
Facebook founder Mark Zuckerberg said:
“Helping a billion people connect is amazing, humbling and by far the thing I am most proud of in my life,”
The fact that Twitter, its nearest competitor, has managed just over 500 million, will no doubt give Zuckerberg even more cause for celebration.
Facebook has admitted in the past that it has not developed a mobile advertising strategy, but now says that more than 600 million members now access their account via a mobile device at least once a month.
This is up from 552 million in June, and the fact that the company has recently overhauled its mobile apps, including plans for a native android app, as well purchasing photo-sharing app Instagram, outlines that the company is keen to tap into mobile internet usage.
Facebook search facility on the horizon?
Speaking at TechCrunch Disrupt last month, the Facebook CEO confirmed that the company had a team working on search functionality, and that the company will do it “at some point”.
“I think search engines are really evolving to give you a set of answers, not just ‘type in something and show me some relevant stuff’, but ‘I have this specific question, answer this question for me’,”
“When you think about it from that perspective, Facebook is pretty uniquely positioned to answer the questions people have.”
With so many plans afoot Facebook looks set to hold on to its social media crown for a while yet.
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