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Facebook most searched-for brand in 2011

Facebook, the world’s favourite social network site, is used to beating the competition on the web. And it seems that last year was no different.

In analysis of the UK’s most searched-for brands of 2011, it was Mark Zuckerberg’s website that came out on top, eclipsing some very big brands.

You’d have thought that, given how much we use the social network in this country, that people would have remembered Facebook’s URL by now. But apparently not.

Not only was Facebook the most searched-for brand, but it was also found to be the most search-for term overall in the UK.

Biggest search term

The term ‘facebook’ took a 2% share of the overall search terms last year. It may not sound like much, but when you think about the sheer volume of searches that take place, for all manner of things, it is a little more impressive.

“Search engines are the primary portal people use to get to where they want to go online. The place people want to go most online is Facebook,” said James Murray, a Marketing Research Analyst at Experian Hitwise – the firm behind the analysis.

“Around 2% of all UK searches online are for the term ‘facebook’ which contribute to the website receiving over a billion visits a month from British Internet users alone.”

Other popular brands

The top ten most searched-for brands reads like a who’s who of our favourite websites. Coming in just behind Facebook is YouTube, followed closely by auction website eBay.

As well as eBay, other retail brands making the top ten include Amazon in fourth place, Argos in fifth place and Next rounding off the top ten.

In terms of digital brands, internet search giant Google somehow made the list at number seven – even though most people probably used Google to search for it.

Facebook is still going from strength to strength, with billions of hits from users around the world. The uptake is still strong, so could this be the year that it passes the billion members mark?


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