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Disappointing sales for Sony PS Vita so far

Sony has revealed that worldwide sales of the PS Vita reached 2.2 million at the end of June, giving the handheld console a rather subdued market presence following its debut in Japan in December.

If this is compared to sales of one its rival consoles, Nintendo’s 3DS handheld, the figures pale in comparison. At the same point the 3DS managed to clock up shipments of 6.68 million units.

Sony PlayStation Germany’s boss, Uwe Bassendowski, has said that the company may have made an error by not targeting the marketing of the console to younger gamers. According to Mr Bassendowski the company will now refocus their efforts on younger gaming fans.

Poor second quarter for PS Vita

The last set of figures, released on 31 March, revealed sales figures of 1.8 million units. This means that just 400,000 units of the console were sold in the second quarter.

While the second generation of a device usually trumps the success of the one that went before it, it doesn’t appear that this is the case for the PS Vita.

Poor sales for Sony PS Vita

Over the same period, the PSP has sold one million units – more than double that recorded by the PS Vita.

PlayStation Europe CEO Jim Ryan said:

“We still have a significant PSP business in many markets, which is something that tends to be forgotten. But I think a certain amount of that market has found its way onto smartphones and tablets,”

Sony PS Vita: What’s next?

Shuhei Yoshida, Sony Worldwide Studios boss, has maintained that a price drop for the PS Vita won’t be in the pipeline this year, choosing instead to focus on improving content.

“At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles,”

Sony has revealed that it is enhancing a number of features on the Vita, with changes to controls and integration with the PS3 to be included. Will this be enough to boost sales? It looks like a price drop could be Sony’s only answer at this point.

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