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BlackBerry Bold 9790: enough to take on Apple and Android?

Is the BlackBerry Bold 9790 a game changer for the struggling brand in the face of competition from the likes of Apple iPhone 4S and Samsung Galaxy S3?

The news started trending, somewhat ominously, on Friday 13. The Blackberry Bold 9790 is coming soon. It is available to pre-order now and there is a rumour building of a possible launch date of 20 January.  The new Bold 9790 is reported to cost £342 for a SIM-free model.

BlackBerry manufacturer RIM has a lot riding on the launch after what was a pretty bad 2011. In 2011 the once all conquering BlackBerry fell behind the likes of Apple’s iPhone and a host of Android operated smartphones.

The BlackBerry OS also suffered a massive fail at the end of 2011 after a network error in Slough, Berkshire, brought millions of handsets worldwide to a halt when it came to accessing their email, text messages or social networks. Ever fickle smartphone users were not happy to say the least.

But the BlackBerry Bold 9790 promises to revert the rot. One of the unique features of the phone is that it runs on the newest Blackberry OS (Blackberry OS 7.0), which promises to be faster and more powerful than predecessors. It is powered by a 1 Ghz dual-core processor, 8GB of memory and a 5 mega-pixel camera.

BlackBerry Bold 9790 vs Apple iPhone 4S vs Samsung Galaxy S3

We are sure that the new BlackBerry Bold 9790 is a good phone. But will it be enough to beat Apple’s iPhone 4S, let alone the arrival (no doubt in 2012) of the iPhone 5 later in the year? What about the Samsung Galaxy S3, the popular new Android smartphone from Samsung?

Only initial sales figures will be able to answer that question, but it is an up-hill struggle for BlackBerry on current performance.

How did BlackBerry go wrong?

The BlackBerry device was well loved by business users in the past, but has since fallen out of favour with tech-innovators and leisure users. This left BlackBerry to a large extend torn between the two – scared of alienating their core business userbase by embracing consumer demands fully and not giving business users the exact handset they need.

This is why you end up with a phone with a touchscreen and QWERTY keyboard, as the new Bold 9790 does (Like the BlackBerry Torch the new handset also has a touch screen and QWERTY keyboard) so that it can cater to the needs of both consumer and business professionals.


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