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Beckham to Promote Olympics for Samsung

Samsung have announced that none other than David Beckham will be their London 2012 Olympic Games Ambassador.

Hailing from the area of London where the Olympic Games are set to be held, David Beckham – global brand, superstar and, in case you forgot, footballer – is a fantastic coup for Samsung in the run up to the Olympics, who are an official partner to the Olympics.

In a statement released by Samsung it states that Beckham will begin his ambassador role with immediate effect and watch out for ‘Golden Balls’ appearance in multi-platform adverts and PR campaigns coming soon.

Beckham, who was part of the successful Olympic bid for London said that he was very proud to be part of the team that brought the Olympics to the UK.

“It is one of the greatest events in the world,” he said. “Working with a globally respected brand, like Samsung, our aim will be to help more and more people to enjoy and share the excitement of the London 2012 Olympic Games.”

Samsung employ more than 190,500 people in 206 offices across 68 countries and had sales of US$135.8 billion in 2010. They are one of the market leaders in the production of digital TVs and mobile phones.

Mr. Gyehyun Kwon, Vice President & Head of Worldwide Sports Marketing, Samsung Electronics was extremely pleased in grabbing David Beckham.

“We’re delighted that David will be supporting our goal to extend the Olympic Games spectator experience to fans throughout the world using our leading smart mobile technology,” he said.

Samsung have recently become involved in a copyright dispute with fellow technology giant Apple over claims that Samsung have copied their products. Samsung have made counter-claims stating that Apple have copied their communications technology. So don’t expect to see David Beckham using an iPad, iPhone or iPod anytime soon!


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