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BBC launches new iPlayer for TV

The BBC has announced plans to update their popular iPlayer feature.

The new version of the iPlayer features custom built features designed for the living room so that the experience allegedly feels just like watching TV… on a TV.

The BBC sells their brand spanking new concept of TV ‘on demand’ with the tag that is “The new version is just like TV.”

The new, simple version is highly visual and is as simple as flicking through channels.

It also claims to be easy to use, enabling you to find programmes with little effort and instant access.
The BBC has even gone as far as to personalise the iPayer by allowing you to choose your favourite programmes and view previous search results.

All that you need to access the iPlayer on your box is a device that allows you to connect to the internet via your TV such as a game console, Freeview, blu-ray disc players or internet ready TVs.

Daniel Danker, BBC’s General Manager for Programmes & On Demand, said: “BBC iPlayer has been tremendously successful.

With today’s announcement, we’re transforming iPlayer in its most natural home: right on the living room TV.

By creating a product that’s as simple and intuitive as flicking through TV channels, the BBC is bringing ‘on demand’ television to mainstream audiences across the UK.

“Last week, Ofcom reported that 10% of TV sets sold in the UK are internet ready. But BBC iPlayer is already available on over 300 connected TVs and blu-ray disc players, which has resulted in a five fold growth of iPlayer on TV over the last six months alone.

“At this rate of growth, in the next few years we could well see over half of iPlayer use directly on the living room TV.”

Will iPlayers and similar systems from other channels feature more heavily on TV? Will Sky be forced out of the picture by free iPlayer services for TV ? What do you think?


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