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Apps Up in Windows Phone Marketplace – Windows 8.0 for mobile?

Looking to compete with Google Android Apps, Apple Apps and BlackBerry App World, Microsoft can now boast that they have 40,000 new apps available in their Windows Phone Marketplace.

There are now over 40,000 apps in the Windows Phone Marketplace, equating to just 10 per cent of the total number of apps available to Apple and Google users.

Launched in October 2010 Microsoft claim that as many as 165 new apps are being added to the store each day. In total 40,189 items have been published. The rate of new apps added to the store appears to be increasing: 10,882 were added in the last 90 days and 4,770 were added in the last 30 days.

These numbers are taken from Microsoft’s own tracking system which is also used to power their All About Windows Phone Apps & Games section.

At the current growth rate, Microsoft estimate that Windows Phone Marketplace will reach the 50,000 app mark in early January 2012.

In May Microsoft previewed the new Windows Mango phones, operating on the Windows 7.5 operating system. The Mango update includes Internet Explorer 9 and support for HTML 5, as well as what Microsoft are calling ‘Local Scout’, which is essentially local search – great when you are out and about and looking for the nearest local restaurant, relevant shop or cinema.

And what search engine do Windows phones use? Yep, you guessed right, Bing of course. Mango phones will include Bing search, which includes Bing Vision, Music Search and Voice, promising to make searching easier.

Microsoft Windows 8.0 in New Phones?

Rumours abound however about whether or not future Windows phones will soon be launched with a Windows 8.0 operating system. Whether or not this is the case remains debatable, but given such fierce competition in the smartphone market from the likes of Apple, BlackBerry and the Google/Samsung tech behemoth, if Microsoft are keen to make inroads into the marketplace then continued innovation is likely to remain the only way for success.

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