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Apple’s victory in patent trial: How will it impact on the industry?

Apple’s victory over Samsung in the intellectual properties trial may have far-reaching consequences for the industry.

Samsung was ordered to pay $1.05bn (£664m) in damages at the end of last week, with the firm set to be dealt a further blow with the news that Apple is seeking to ban the following eight smartphones in the US: Galaxy S 4G, Galaxy S2 (AT & T), Galaxy S2 (Skyrocket), Galaxy S2 (T-Mobile), Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail.

However, Samsung said it will strive to defend its market standing. A Samsung spokesman said: “We will take all necessary measures to ensure the availability of our products in the US market.”

Experts have argued that the outcome of the trial, which saw a jury finding Samsung guilty of infringing six of the seven Apple patents, may act to loosen the hold that the Android operating system has on the market.

Brian Love, a patent expert at the University of Santa Clara, argues that Apple’s legal action against Samsung may actually have Google as its real target.

“In a very real sense, it’s a fight between Apple and Google. This particular case has been the most important in that because we have had the number one and the number two manufacturers facing off.”

Will Nokia gain from Samsung’s loss?

Some analysts have suggested that Nokia may benefit from Samsung’s loss as it is one of the few companies to launch a range of handsets running the Windows Phone software. Microsoft’s Windows OS could also climb through the ranks to overtake Android, according to some analysts.

Nomura’s Richard Windsor said:

“As Android and Apple tear each other apart, Microsoft has been waiting in the wings and is in a very good position to move in and entice users to switch from Android to Microsoft,”

Apple victory: Could it mean the end of the Galaxy S3?

According to legal experts, Apple could add the S3 to its list of banned devices using the rapid “contempt proceeding” before a judge.

Jefferies & Co analyst Peter Misek said:

“The evidence and weight of the case are heavily in Apple’s favour. We expect there’s a two-thirds chance of an injunction against Samsung products.”

It appears that the end of the trial only marks the beginning of the ramifications for the industry.

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