The countdown has begun for Apple’s Worldwide Developers Congress, as the five-day event has been set for 11 June.
It says something about Apple, and its prowess for marketing, that its annual showcase of software and technologies is met with such excitement each year.
But WWDC has become a stalwart of the tech calendar, and is looked forward to by industry players and tech fans alike.
Apple product launches
Past WWDCs have seen the launch of some of Apple’s biggest products, with a number of iPhones unveiled between 2008 and 2010.
But last year Apple mixed it up a little, and held off on launching the iPhone 4S until later in the year. So it’s unlikely that we’ll see the iPhone 5 at this year’s event, but what can we expect?
iOS and OS X Mountain Lion
“We have a great WWDC planned this year and can’t wait to share the latest news about iOS and OS X Mountain Lion with developers,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing.
“The iOS platform has created an entirely new industry with fantastic opportunities for developers across the country and around the world.”
So regardless of whether we’ll see a big-name product, the conference is still set to be a typically exciting and innovative affair.
If you’re thinking about going to WWDC this year (and you’re a developer, obviously), we’ve got some bad news. Tickets sold out within two hours of going on sale, and Apple is clamping down on re-selling this year so don’t expect any to turn up on eBay.
But Apple will be uploading videos of all sessions at the event, so you’ll be able to keep abreast of all the goings-on at WWDC.
There will also be the annual awards, recognising the best apps for the iPhone, iPad and Mac platforms. Roll on 11 June!