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Apple sends press invites – iPad Mini launch on 23 October?

Apple was expected to debut the iPad Mini this week, but when press invites failed to materialise as expected on 10 October, the rumour mill spun out 23 October as another possible launch date.

Now Apple has sent out a strong hint that this second date could finally be the one to reveal the smaller version of its bestselling tablet to the eyes of the waiting world.

The computing giant has sent out invites for an event on Tuesday 23 October, with the text reading: “We’ve got a little more to show you.”

The 7.85 inch iPad Mini will face competition from leading 7-inch tablets already available in the UK, including the Google Nexus 7, Samsung Galaxy Tab2 7, Amazon Kindle Fire HD and Kobo Arc tablets – all of which are available for less than £200.

Apple iPad Mini: What do we know so far?

Analysts have speculated that the price point for the device will come in at around $299 (£186), which will put it within reach of fans of more compact tablets.

A recent inventory list hinted that eight versions of the Apple iPad Mini in 8G, 16GB, 32GB and 64GB options, with prices ranging from €249 to €649.

The device is also set to feature a liquid-crystal display and a lightning connector as well as dual cameras for FaceTime, allowing users to both snap pictures with the rear camera and engage in video chats with the front camera, in addition to a dual-core processor.

Apple iPad Mini: Will it be a hit?

Apple co-founder and chairman Steve Jobs famously said that “10-inch screen size is the minimum size required to create great tablet apps.”

Though he was said to have become “receptive” the last time the idea was broached by Apple Vice President Eddy Cue.

Analysts have also argued that sales of the iPad Mini are set to go through the roof, forecasting sales of 4 and 6 million by the end of the year as well as adding “about 1% to revenue and [earnings per share] in December”, if the device is launched in the fourth quarter.

With the iPad already a firm favourite with tablet users, it seems that the only way is up when it comes to new incarnations of the model.

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