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Apple look to build iTV flatscreen TV’s by acquiring Loewe

Latest reports this weekend suggest that Apple may be on the verge of acquiring Loewe, the company which looks likely to build their iTV flatscreen televisions.

Although these are still ‘just rumours’, it’s understood that Apple have made an offer of over £65m to take control of the German TV manufacturer with a final decision expected at the end of this week.

Word on the street from AppleInsider is that Loewe has:

“been advised by its financial advisor to accept the offer and a final decision is scheduled to be announced internally before 18 May 2012.”

The high-end German TV manufacturer refused to comment on the rumours and told Bloomberg:

“Loewe does not want to take part in these rumors.”

Exactly who are Loewe?

Loewe started producing television sets in 1929 and currently employs over 1,000 people in over 50 countries. They are part owned by Sharp (with 28.83 percent) and LaCie (11.17 percent). Sharp are also rumoured to be supplying the panels for Apple’s new iTV television sets.

Although Loewe is said to have lost more than 10m Euros in 2011, a spokesman for the company said that he expects Loewe to bounce back in 2012. Something that would pretty much be guaranteed if Apple did take control.


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