Pushed largely by the phenomenal success of the Apple iPad 2 and the iPhone 4S, latest figures suggest that the Apple store is the second most popular online shop in the UK.
Findings from the IMRG-Hitwise survey reveal that Apple has jumped six places to be number two behind Amazon as the most popular ‘hot shops’ in the UK.;
The launch of the iPhone 4S twinned with the sad passing of Steve Jobs saw Apple’s web traffic increase five-fold over the last three months to the end of October. The statistics for such a high end technology product are quite staggering – in October 2011, Apple accounted for one in every 250 visits from UK internet users.
Online retailer Comet.co.uk, who have a number of Christmas Offers, jumped 8 places in the rankings from 42 last quarter to 34.
“The tech world mourned the death of Steve Jobs this quarter but Apple goes on, and the launch of the iPhone 4S has helped push Apple to its highest ever ranking in the Hot Shops list,” said James Murray, Marketing Research Analyst at Experian Hitwise commented:
“Online shopping is stronger than ever and year-on-year we’ve seen UK Internet visits to the online retail category grow by three per cent, a trend we fully expect to continue throughout Christmas and the January sales period.
“We predict that Christmas 2011 will be another record-breaking year for the online retail sector. The UK spent 322 million hours shopping online in October 2011 and this is likely to increase to 350 million hours in December as people shop for their Christmas gifts.”
Amazon Kindle vs iPad 2
Amazon and Apple are set to be going head to head this Christmas when it comes to buying technology gadgets as gifts. The dominance of the Apple iPad looks set to be challenged by the Amazon Kindle when it comes to tech-stocking fillers.