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Apple attempts US ban on Galaxy S3 and other Samsung devices

Apple’s victory in the recent intellectual properties trial has taken on a new dimension after the computing-giant added Samsung’s Galaxy Note smartphones, the firm’s flagship S3 smartphone and the Galaxy Tab 10.1 tablet, to the list of devices it wishes to be banned from sale in the US.

Apple has made the request to a federal court in a case that has run parallel to the concluded patent trial, which saw the firm walk away with $1.05bn in damages.

Samsung was found to have infringed a number of software patents on some of its phones and tablets, and the fresh attack from Apple could mean that a permanent dent is put in both Samsung’s image and profits.

Samsung device ban: What are the implications?

Although the court has yet to reach a decision about a potential US ban; a loss in the American market, which occupies 17.3% of the smartphone market compared to 4.5% in the UK, according to a recent analysis from research firm IDC, may be difficult to bounce back from.

However, Samsung can hold on to a grain of hope in other markets, with the recent news that Apple lost its claim against Samsung in Japan. Samsung argued that this decision confirmed their “long-held position that our products do not infringe Apple’s intellectual property”.

Samsung went on to argue that instead of gaining if the ban is given the thumbs up, smartphone and tablet users will ultimately lose:

“The verdict should not be viewed as a win for Apple, but as a loss for the American consumer. It will lead to fewer choices, less innovation, and potentially higher prices.”

Samsung device ban: Is Google the real target?

Some analysts have suggested that Nokia may benefit from Samsung’s loss as it is one of the few companies to launch a range of handsets running the Windows Phone software. Microsoft’s Window’s OS could also climb through the ranks to overtake Android, according to some.

Nomura’s Richard Windsor said:

“As Android and Apple tear each other apart, Microsoft has been waiting in the wings and is in a very good position to move in and entice users to switch from Android to Microsoft,”

Whatever the outcome of the latest trial, the implications of a ban are sure to reverberate throughout the industry.

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