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Amazon Kindle book sales overtake hardcover and paperback combined

Amazon have announced that they are now selling more Kindle e-books than hardcover and paperback books combined.

Though this may not not come as a big surprise to many, the announcement marks a huge milestone for the company who have dominated the e-book market since the arrival of its first generation Amazon Kindle back in 2007.

The official figures show that for every 100 traditional books sold on by the website, 114 are now being sold digitally.

Jorrit Van der Meulen, vice president of Kindle EU said:

“Customers in the UK are now choosing Kindle books more often than print books, even as our print business continues to grow. We hit this milestone in the US less than four years after introducing Kindle, so to reach this landmark after just two years in the UK is remarkable and shows how quickly UK readers are embracing Kindle.”

Big selling books over the past year like the hugely popular 50 Shades of Grey helped to boost figures but the number still doesn’t take into account sales through other platforms like Apple’s iBook app.

Web editor Jonathan Ruppin, for bookseller Foyles, told the BBC he thinks that the traditional book industry must adapt in-order to compete in the future:

“The proportion of sales that are taken up by ebooks will continue to increase. There’s an awful lot of doom-mongering about the retail book trade but for every worrying story I’ve heard about an independent book shop struggling, I’ve heard about a good one flourishing.”

The Fire grows

Despite sales continuing to boom for Amazon, the company still have not announced plans to sell the Kindle Fire tablet in the UK which has been on sale in the US for more than 8 months.

Latest rumours for the follow-up Kindle Fire 2 suggest we could see a quad-core processor and even a camera with Amazon looking to take on the hugely popular Google Nexus 7. What’s more, recent rumblings suggest Amazon are planning a further 6 additions to the Kindle range.

Is the traditional book market on it’s way out? Have your say in the comments section below!

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