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2012 IFA: Samsung launches reverse camera-phone with Galaxy Camera

Pushing the boundaries of tech design once more, Samsung’s latest Google operated Galaxy device has already turned heads at the 2012 IFA as they reveal the first digital camera with integrated mobile connectivity.

A device which takes the traditional concept of camera-phones and turns it on its head, the Galaxy Camera is the latest personal electronic hybrid offering – but what can you expect from this device which seems somewhat confused as to whether it is a digital camera, phone or tablet?


For surveyors of the Galaxy Camera, credentials are relatively impressive and there is plenty for us tech-heads to get our teeth into.

The operating system runs Android’s Jellybean with a hefty 1.4GHz processor giving the device some real grunt. In terms of connectivity, Wi-Fi is combined with either 3G or 4G services and additional applications provide users with the ability to share and organise photos without physically removing them from the device.

The Galaxy Camera is fully compatible with other devices from the Galaxy product range – including the Galaxy S3 and Samsung Note II – and Samsung’s cloud service can also be harvested by those looking to upload their recently captured images and videos.

Storage capacity features at a reasonable 8GB for internal storage, with expandable memory available via a micro SD card slot. The 4.77 inch touch-screen display dominates the back of the device with a screen resolution of 308ppi. The camera itself takes pictures at 16.3MP with 21x optical zoom thrown in for good measure.

Physical dimensions are a little cumbersome, with the device looking like a camera from the front and a phone from the back whilst feeling more like a tablet.

Whim or winner?

Whilst all of these details appear impressive on paper, questions over demand for the device must be raised.

Sales projections are likely to see at least moderate interest in the camera/phone/tablet once it’s launched, with the devices gimmicky identification and familiar Android system sure to catch the attention of a few techies.

There is no arguing that the device is a natural progression for innovative companies such as Samsung, but whether it will be a passing whim or a longstanding winner remains open to debate and largely depends on its practical application.

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